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J. C. Penney was founded by James Cash Penney and William Henry McManus. The original name for the store that started Penney in the dry goods business was The Golden Rule Store, owned by T. M. Callahan in Longmont, Colorado. It was later changed to J. C. Penney Company when it was sold in 1912 by T. M. Callahan to his protege, J. C. Penney. The mother store is located in Kemmerer, Wyoming, and still operates, as of 2009, albeit with hours shorter than many of its other store locations.

J. C. Penney relocated its headquarters in 1909 to Salt Lake City, Utah to be closer to banks and railroads, and again in 1914 to Buffalo, New York to simplify the buying, financing, and transportation of goods. By 1917, the company operated 175 stores in 22 states in the United States. J. C. Penney acquired The Crescent Corset Company in 1920, the company's first wholly-owned subsidiary. In 1922, the company's oldest active private brand, Big Mac work clothes, was launched. The company opened its 500th store in 1924 in Hamilton, Missouri, James Cash Penney's hometown. By the opening of the 1,000th store in 1928, gross business had reached $190,000,000. In 1940 Sam Walton began working at a J. C. Penney in Des Moines, Iowa. Walton later went on to found future retailer Wal-Mart in 1962. By 1941, the company operated 1,600 stores in all 48 states. In 1956, J. C. Penney started national advertising with a series of advertisements in Life magazine. J. C. Penney credit cards were issued and accepted at its stores for the first time in 1959. The credit cards issued today with the appearance of bring issued by J. C. Penney are in fact falsely represented as such since they are issued by a bank with no loyalty to J. C. Penney's customers.

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Dillard's is the outgrowth of a Nashville, Arkansas, department store founded in 1938 by William T. Dillard; its corporate headquarters remain located in the eastern edge of Little Rock's Riverdale area, and many of its executives and directors are members of the Dillard family.

Dillard sold the Nashville store to develop a larger one in Texarkana, Arkansas initially as the minority partner in Wooten & Dillard. In 1956, Dillard led an investment group that acquired the Mayer & Schmidt store in Tyler, Texas. This store eventually took on the name "Dillard's Mayer & Schmidt" until 1974, when it was replaced with a mall-based location south of downtown Tyler.

In 1960, Dillard acquired and turned around the failing Brown-Dunkin store in Tulsa, Oklahoma. The success of this turnaround was followed in late 1963 by acquiring the Joseph Pfeifer store in Little Rock, Arkansas, and in early 1964 acquiring the other main store in Little Rock, Gus Blass Co. Dillard used this as an opportunity to relocate his headquarters to Little Rock. In 1969, Dillard and his investors took Dillard Department Stores, Inc., public on the American Stock Exchange.

Thereafter, the chain grew rapidly as an anchor in suburban shopping malls, and took advantage of market conditions to acquire smaller chains as well as its ability to turn around locations that other companies could not operate profitably.